In this project, the brief tasked us with creating a new brand image for the local Downer café, Gang Gang.

My approach focused on bridging the gap between the younger crowd that frequented the café at night for live music gigs and the older audience that visited during the day. I achieved this by developing a lighthearted blend of design elements, combining 1960s-70s cartoon print techniques and photography with aesthetics and imagery from the iconic Australian punk rock scene. The result was a playful, parodic combination that appealed to both demographics, looking to foster a vibrant and inclusive atmosphere for the café.